World Wide Fund for Nature (WWF) | IAS Target) IAS Target

World Wide Fund for Nature (WWF)

The World Wide Fund for Nature (WWF) is an international non-governmental organization established in 1961, working in the field of wilderness preservation and the reduction of human impact on the environment. It was named the World Wildlife Fund, which remains its official name in Canada and the United States.

WWF’s logo Giant Panda
Headquarter Gland (Switzerland)
  • The Living Planet Report is published in every two year by WWF with the Zoological Society of London. Since 1998, it is based on ecological footprint calculation and a Living Planet Index and.
  • WWF and Knorr jointly published the Future 50 Foods report identifying "50 Foods for Healthier People and a Healthier Planet”.
  • Earth hour programme
  • Marine Stewardship Council(MSC) — independent non-profit organization which sets a standard for sustainable fishing
  • Debt-for-nature swaps–financial transactions in which a portion of a developing nation’s foreign debt is let off in exchange for local investments in environmental conservation measures
  • Healthy GrownPotato — eco-brand provides top-notch quality, sustainably grown, packaged, and shipped potatoes to consumers by leveraging integrated pest management(IPM) farming practices on large scale farms
  • The Energy report

  • WWF is the world's largest conservation organization,
  • working in more than 100 countries, assisting around 1,300 conservation and environmental projects.
  • WWF is a foundation with 55% of funding from individuals and bequests, 19% from government sources (like the World Bank, USAID, DFID) and 8% from corporations in 2014

WWF Aims

  • WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature.
  • In addition, WWF has launched several distinguished worldwide campaigns including:
    • Earth Hour
    • Debt-for-Nature Swap

WWF’s current work is organized around these six areas:

  • Freshwater
  • forests
  • Wildlife
  • Food
  • Climate
  • oceans.

WWF's Mission:

Stop the degradation of the planet's natural environment and to build a future in which humans live in accord with nature, by:
  • Ensuring that the use of renewable natural resources is sustainable;
  • Conserving the world's biological diversity
  • Promoting the reduction of pollution and wasteful consumption.